Comparing Our Digipak

This post will compare our own digipak (shown below) to other digipaks from bands in the same genres/sub genres, as to show off the conventions that we used to create ours.

Our first example is the Lower Than Atlantis album 'World Record'. The album is a white background with two very well drawn open palms on the front, with various items that are supposedly carried by students/musicians (this is their target audience). As you can see, from the image below, they have used no colour what so ever in their album artwork, this could relate to the dark nature of the songs. In our original designs for the music video, we were going to have the narrative in black and white, in which our digipak would also have been to create brand identity, The album doesn't show any band members and only has artwork, possibly to show the creativity of the band or to create a link to their lyrics. Our digipak follows this convention to an extent, in which we used artwork for the outer part of the digipak but used the band on the inside as to follow the convention of the its second sub genre.

Our second example is Sum 41's album 'Underclass Hero'. The album uses a black and white picture of the lead singer to contrast against the bright pink text. This draws attention to the audience and will most likely grab peoples attention. The image below shows Deryck Whibley, the lead singer of the band, who is the star image and is used in most of their products. The image relates to the convention of the punk rock genre, in which the bands are often shown in the digipak. To follow this convention, we chose to use several photos of the band for the audience to identify with who they are. We used a photo of all the band together, one of the lead singer and another of the other band members, to identify with the theory of star image, by focusing Lewis away from the other band members.