Brand Identity Between Our Products

Our media products feature the same elements as each other in order to form a brand identity. This is important to help the audience recognise the company and increase sales of the final product. Good branding can differentiate you from other products that are similar to your own and can give the audience a reason to choose your product over another companies.

We originally decided that the performance side of our music video was going to have a lot of dark shots with bright lights, to create a great atmosphere for our piece, whereas the narrative shots would feature lighter shots to contrast against the performance. To recreate this contrast with our other products, the digipak featured bright backgrounds for the outer sides with darker backgrounds on the inside. The advert was harder to do this for as it was only one side, nonetheless we managed to create a suitable advertisement that linked with the same theme.

Another way we linked all our products was with the colour scheme that we used. This featured black, white, green and grey. The darker colours were used to make the white and green stand out more. These colours were mainly used in our advert and logo with some aspects in the digipak. The original design for the digipak featured a lot of similar colours to the final advert, however we felt that the final digipak needed some contrast to the the advert and some brighter colour used.

All of our products feature the company logo (below) which was designed on photoshop. The design is fairly simple yet effective, using the colour scheme to make everything stand out. The Music Video features the logo flashing before the song starts, showing the audience that it was created by our company and that we are associated with these products. The digipak features the logo on the back side, next to the copyright information, and also on the spine, to show that the band is signed to our company. Finally, the advert shows the logo in the bottom half of the poster, which shows things that are associated with the band (HMV, YouTube page, band website).

The extended logo shows a black background with a green circle that gradually fades out. On top of this is the text, Gideon, and glasses, both of which are made in 8 bit. Our original idea for the name came from the popular animated book series/movie, 'Scott Pilgrim Vs The World'. The series focuses on a boy who is in a band who arent well known, fitting with the same characteristics of the band we have chosen. We named our record company after the main antagonist and styled it after the movies theme of 8bit; the glasses represented Gideons character in the series so we chose those to represent our company.