In this music video I counted approximately 108 shots, which
is about right for the musical genre (alternative rock/indie rock) and speed of
the song- unlike other genres such as dance which would have a lot more and
shorter shots. The majority of these are close-up and medium shots
concentrating on either the main character/dancer or the band. The video is
slightly narrative but mostly performance based- when the performer has the centre
of attention she is used to create entertainment while showing “a homage to 1960s Bollywood thriller Gumnaam”. This is a good example of intertextuality used to tribute a completely separate media text.
David Buckingham said, "Genre is not simply given by the culture,rather, it is in a constant process of negotiation and change." This music video is illustration of this because it uses a Bollywood film which is almost unheard of when looking at this type of genre. It is therefore trying to develop and be different to others and stand out amongst the rest.
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