Friday, 12 September 2014

Advert Analysis - Radiohead – Hail to the Thief


The imagery of this advert is directly related to the album as it is almost the same, showing the main picture with a different background. At the bottom right the album cover is shown so that people who might purchase it know what it looks like. This key image contains multiple words such as ‘Block’, ‘TV’, ‘Drugs’ and ‘Trouble’, these are negative words located inside of something which is growing; the connotation of this represents our community and society and how it is possibly built up on corruption, commercialism and undesirable ideology.

The text of this advert is used to advertise both the album and their tour dates. Beneath the album name, information is shown such as the release date and other available versions of the item for example vinyl. This helps broaden the consumer’s availability to the music because they now know they can play it on different media devices.


The colours of this advert are fairly dull/dark which fits the bands image of commonly playing slow almost depressing, music. These colours are also appropriate to the target audience of more mature young adult/older males. This fits with the idea of having words with hidden meanings because this audience may look for having lyrics and music that mean something rather than simplistic and repetitive lines made just to be catchy.

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