Christian Metz believed that genre alters over time through a process of development. He divided this process into 4 stages - 'Experimental', 'De-construction', 'Parody' and in the end 'Hyrid'.
Gunther Kress argues that genre evolves with our progression and changes in time and that text is written with the ideal audience.
In contrast to these theories, David Buckingham studied children's and young people's interactions with electronic media. Ever changing media means ever changing identities - development of the genre suggests that it is not simply culture but rather a constant process of change and negotiation.
Buckingham explores how the development of individuals understands the concept of identity, as a child identity is seen as a simple concept where by a child will simply differentiate between the male and female genders.
When we age, our identity becomes a lot more complex and it is no longer largely dependent on the sole idea of just establishing gender. Buckingham argues that genre is not simply given by the culture rather it is in a constant process of change.
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